At the helm image Grace

Sofa manufacturer secures new partnership with John Lewis

Sofa manufacturer, At The Helm has announced the launch of its new partnership with department store retailer, John Lewis & Partners.

The partnership has seen three of At The Helm’s products; Grace, Leo and Hudson, feature online, on the John Lewis website, as well as product on the shop floor in both Oxford Street and Peter Jones.

Commenting on the partnership, Michael Sheedy, Commercial Director at Hydeline Furniture, said: “We are delighted to have launched our Modern Explorer collection with John Lewis and Partners and are excited by the positive early results.

“Well done to our entire team at Hydeline Furniture and to the various partners at John Lewis for their excellent work during the design, development, and onboarding phases of the project, much of it carried out during difficult covid times.

“Plans are already in place for the extension of the offering for SS23 and beyond, and we look forward to developing a long and lasting partnership between both brands.”

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