Upholstery manufacturing group Sofa Brands International has announced the opening of an outlet store in Chippenham.

Situated on New Road in the town centre, the Sofa Brands Factory Outlet store officially opens on the 12 January 2024.

Sofa Brands takes over the vacant space following the closure of Enigma Rooms axe throwing and escape room venue, which closed in July last year.

The new Sofa Brands Factory Outlet store will feature a variety of products from its brands including G Plan, Parker Knoll, The Lounge Co and Duresta.

Commenting on the outlet store, the company said that due to its G Plan factory being based in Melksham, just over nine miles away, it “made sense” to sell its “excess stock” at the location.

The group also operates a Sofa Brands Factory Outlet in Long Eaton (as pictured).