Sofa Factory, part of the Bentincks group, recently exhibited at the January Furniture Show (JFS) and launched 11 new ranges. Reflecting on the “fantastic exhibition”, Sham Alaq, Commercial Director at Sofa Factory, said: “We attended the show not knowing what to expect as the market is still very unpredictable. We launched 11 new ranges and had a fantastic response from both our existing and many new customers alike.
“We expect that the market over the coming year will be split between value products and designer ranges. With this in mind our latest offering filled these areas and the models sold well accordingly. This has given us the confidence to continue our drive with new designs and we are looking forward to year ahead. We like to take a moment to thank everyone that visited our stand over the course of the show and we look forward to working with you all in the months to come.”
Operating as a family-owned company, based in Gateshead on the banks of the river Tyne and occupying a 129,000sqft factory sat in the middle of a seven acre site, Sham said the new models launched at JFS, their second time at the NEC in Birmingham, are aimed at volume sales, with “great quality and commercial pricing”.
“The market is evolving, as are we, and we look forward to producing a net carbon zero range in the coming year in addition to our other ranges. So, from price, style and sustainability, with the added security of a market leading delivery time, I believe we have something for all retailers and the year ahead is going to be a milestone year for the business.”
