Mattress brand SleepSoul has announced its expansion into the United Arab Emirates (UAE) through a new partnership.

SleepSoul has partnered with Safetex Group and marks a significant milestone for the company. “The partnership with Safetex Group marks a significant milestone for SleepSoul as it expands its presence beyond the UK,” the company said.

“Safetex Group, renowned for its commitment to quality and customer satisfaction, will serve as the exclusive distributor of SleepSoul mattresses in the UAE, further strengthening the brand’s reach and accessibility in the region.

“Recognising the importance of a truly restorative sleep, SleepSoul mattresses are tailored to support the UAE lifestyle, ensuring that individuals wake up refreshed and energised, ready to seize the day’s opportunities.”

Kamran, Sales Director at Safetex Group, added: “In partnering with SleepSoul, we are thrilled to bring a brand that prioritises quality and comfort to the UAE market. Our collaboration represents an exciting opportunity to meet the growing demand for premium mattresses in the region and to provide consumers with a truly exceptional sleep experience.”