British bed and mattress brand, Sleepeezee, has started its centenary year celebrations, due to be in full swing come its 100-year anniversary in December 2024.

To kick off the celebrations, Sleepeezee held a press event; Zzzen by Sleepeezee hosted by the brand’s ambassador and former Olympic champion, Dame Jessica Ennis-Hill. Having partnered with the brand for over three years, Jessica Ennis-Hill has been a close ambassador, with the Jessica mattress range and partnership with The Children’s Hospital Charity seeing huge success.

The Zzzen event took place on the 12 September at Wild by Tart in London and gave interiors and fitness journalists and influencers the chance to enjoy a yoga class, brunch and Q&A on sleep with Dame Jessica Ennis-Hill and Sleep Expert for Mattress Online, James Wilson.

Sleepeezee’s brand ambassador, Dame Jessica-Ennis Hill commented: “It was fantastic to host the Zzzen by Sleepeezee event and educate our guests about the important link between a good mattress and healthy sleep. Throughout my life, sleep has played such a crucial role in my performance as an athlete and as a working mum, and I loved sharing my stories and experiences with our guests. Testing out the new Sleepeezee Centurial mattress and listening to James Wilson’s sleep tips was also a real highlight and I hope our audience learnt as much as I did from his expert advice.”

During the brunch, guests had the opportunity to hear from Sleepeezee’s Managing Director, Steve Warren on the brand, Sleepeezee’s 100-year anniversary and the new Centurial range.

The new Centurial range has been developed and manufactured to celebrate Sleepeezee’s centenary year. One of the mattresses from the range, the Centurial 03 mattress, was available for guests to test themselves at the event. The Centurial 03 mattress is made with 100% natural fillings such as natural talalay latex, alpaca and British wool and comes with a 10-year guarantee.

Sleepeezee’s Managing Director, Steve Warren commented: “It was a great pleasure to work alongside our brand ambassador, Jessica Ennis-Hill on such a fantastic event for the brand. Amongst our centenary celebration plans, it was fantastic to host Zzzen by Sleepeezee and educate our guests on the importance of a good mattress. Thank you to Lina Nielsen, Jessica Ennis-Hill and James Wilson for partnering with us on such a brilliant event.”