Bed brand Sleep.8 has announced the launch of its first-ever store outside of Europe, situated in the vibrant city of Dakar, Senegal.

This expansion marks a significant stride forward in the brand’s ambitious worldwide growth strategy, with the new 8,280sqm store located within the Sea Plaza shopping Centre.

Abass Ibnou, an integral part of Sleep.8 since its inception, has been appointed as the Country Manager for the launch of Sleep.8’s retail operations in Senegal. Abass has been with Sleep.8 since day one. His selection to spearhead the expansion into the African market is not only a strategic decision but a recognition of his expertise and his key role in helping to shape Sleep.8’s success story across Europe.

With a deep understanding of Sleep.8’s products, ethos, and customer-centric values, Abass is poised to deliver exceptional sleep solutions to our Senegal clientele.

Vice President of Retail Musi Chayla, of Sleep.8, expressed his enthusiasm about this remarkable development: “We are excited to launch our first store outside of Europe right here in Senegal. This marks a significant milestone in our journey to make the world sleep more soundly. Our mission has always been to provide people with the means to achieve better sleep, and this expansion allows us to bring our high-quality products and expertise to an entirely new audience.

“We believe that everyone, regardless of their location, deserves the opportunity to enjoy the benefits of a good night’s sleep. Our expansion into Senegal is just the beginning of our efforts to empower individuals worldwide to sleep more soundly and live more fully.”