Shire Beds, award winning manufacturer of mattresses, divans and headboards, has announced the appointment of Stuart Hibbert to the substantive post, and exclusive role, of Chief Operating Officer.

Stuart brings a wealth of expertise and extensive experience of the industry and knowledge. He has served as president of the NBF where he introduced the Code of Practice. His proven track record of product development, company growth and market share gain are widely recognised.

“We are thrilled to have Stuart on board,” said Director Fara Butt. “His holistic knowledge and understanding of the bed sector and unrivalled product knowledge will enable us to continue to provide exceptional customer service whilst driving our ambitious growth and innovation strategy.”

“I am looking forward to working with Shire Beds, they are an excellent award winning company and I am excited to develop new business opportunities,” Stuart added

Shire Beds is winner of all the major industry awards including NBF Product of the Year 2021 and JFS Best of British 2022, Interiors Best manufacturer Value for 2022 and 2023 and Big Furniture Group Manufacturer 2023. 

Shire Beds ambitious growth project has already started with new products developed that have been a huge success with retailers. Further new products will be launched at the NBF Show.