Savoir Beds appoints Nicholas Alexandre as its new Managing Director

Luxury British bed makers Savoir Beds has announced the appointment of Nicholas Alexandre as its new Managing Director, effective June 2022.

Alexandre was previously the Global Head of Operations of UK natural furniture makers, Maker&Son.

Alexandre will succeed current Managing Director Alistair Hughes, who will share his time between Savoir and his inspiring re-wilding project in Wales, UK.

As co-owner of Savoir, Hughes has been at the helm of the brand and business, driving it forward for nearly 25 years and is deeply committed to continuing its growth trajectory. Hughes will be handing the operational and commercial side over to Alexandre whilst he continues to work on the long-term strategy and vision for Savoir as well as the look and feel of the luxury brand.

Alistair Hughes, co-owner of Savoir Beds and current Managing Director, commented: “We are delighted to have Nicholas Alexandre join the Savoir team as our new Managing Director. Nic has strong operational experience working with the British furniture brand Maker&Son, helping drive their impressive expansion and growth. He is passionate about craft, and his knowledge of natural materials and the full supply chain is exceptional.

“He shares our brand values and ambition to build on Savoir’s unique British heritage, harnessing our timeless traditions and blending them with modern innovations. His industry experience and solid operational expertise will play a key role in helping drive the next stage of Savoir’s evolution.”

Nic Alexandre says, “I am honoured to be appointed as the new Managing Director of Savoir Beds, an iconic and highly respected British brand and company. I have been passionate about craftsmanship since I was a child, and I am excited to join the inspirational team of hard-working and diverse individuals at Savoir.

“From the truly magnificent craftsman and seamstresses in production to the focused and dedicated office and global sales teams. We have a wonderful journey of growth ahead of us to ensure the Savoir legacy grows across the world and continues to solidify its place amongst the remarkable brands of the world.”

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