Retail Focus with Flooring Hut

Paul Brewster, CEO at Flooring Hut, talks about Bitcoin integration, as well as future plans into own brand product development.

Meet Paul

Paul Brewster, CEO at Flooring Hut, is responsible for overseeing all aspects of the business, including day-to-day operations, as well as strategy development and implementation.

Recent investments?

Flooring Hut reinvests its profits back into its growing business. We have just hired top UK search engine optimisation (SEO) agency, ClickSlice, to work with Flooring Hut from 1st September 2023. We are now targeting the higher online volumes for generic searches i.e., ‘carpets’ and ‘LVT’ to propel our business even higher moving into 2024 and beyond.

As part of our mission to differentiate our offering from the competition and offer more choice to our customers we are looking into the possibilities of integrating Bitcoin as a payment option on our platform.

One of the main benefits of using cryptocurrencies for e-commerce transactions is that they can reduce transaction costs and increase efficiency. Unlike traditional payment systems, cryptocurrencies do not require intermediaries, such as banks, payment processors, or third-party platforms, to facilitate transactions.

Bitcoin, a decentralised digital currency, has gained significant traction in recent years as a secure and efficient method of conducting transactions. Our commitment to providing the best shopping experience for our customers is key to everything we do. By accepting Bitcoin, we will empower our customers to transact securely and quickly, while also enjoying the advantages and cost savings of lower transaction fees and increased privacy.

As part of this initiative, we remain committed to complying with all relevant regulations and legal requirements, ensuring a transparent and legitimate operation for our retail and commercial customer base. This new integration will be a testament to our dedication to staying at the forefront of e-commerce trends and technologies. By embracing Bitcoin as a payment option, we continue to push boundaries and enhance the shopping experience for our valued customers.

Future plans?

We are now developing our own brand offering at Flooring Hut. 2024 will be a very exciting break-out year for Flooring Hut as we drive significant increases in unique visitors to the platform and present a new, outstanding range of exclusive Flooring Hut carpets and floors.

Our mission is to set a new standard for luxury, sophistication and value. These exquisite flooring choices will cater to discerning customers who seek to transform their spaces into stunning showcases of elegance and style.

We’re curating a collection of unparalleled carpet and flooring options, meticulously sourced to offer customers a range of unique and prestigious choices. With a focus on quality, craftsmanship, and aesthetic appeal, these exclusive flooring options are designed to surpass expectations and create an exceptional environment for any interior.

What is your mission?

Our mission has always been to provide exceptional flooring solutions with unparalleled convenience and customer service. By deploying a technology-led e-commerce service, we are transforming the traditional flooring purchase experience, offering our valued retail and trade customers a seamless and hassle-free journey from sampling to purchasing online.

Modern living room with parquet flooring and stylish furniture

On sustainability, what is your business doing on this topic?

We are conscious that in a world where sustainability is a growing concern, environmentally friendly flooring choices are becoming increasingly important. When selecting our own exclusive ranges, we endeavour to always consider factors such as the material’s sustainability, durability, manufacturing process, and indoor air quality. We look for certifications like Forest Stewardship Council (FSC) certification or FloorScore certification, which ensure sustainable and low-emission products. As a socially responsible company, Flooring Hut supports initiatives that promote education, environmental sustainability, and community well-being.

How has recent business been? What trends are you noticing?

Our business model, remote working structure and the absence of any bricks-and-mortar stores puts us in a very favourable position to not just survive but thrive and prosper during these tough economic times. The heat map shown illustrates our significant penetration into the UK carpets and flooring sector. These are both retail and commercial Flooring Hut customers who now choose to purchase their carpets and floorings online, for convenient delivery or click and collect. Not too long ago this map would barely be covered as the options of where to buy were limited to either the big sheds or local carpet and flooring independents.

As the economic outlook remains weak, our position, strength and turnover continue to grow. In the first seven months of 2023 our turnover is up 33% over last year, 2022. Operating on a digital platform we can sell to both retail and trade/commercial customers, offer many categories of flooring and a comprehensive selection of accessories – all under the one Flooring Hut brand.

What would you change in the industry?

The application of technology in the flooring industry, particularly around logistics is woeful.

What challenges do you currently face and how are you overcoming these?

At Flooring Hut, we understand that discerning customers seek more than just flooring; they desire an extraordinary experience and outstanding value-for-money. Our exclusive flooring collection will be the culmination of our passion for quality, service, innovation, and timeless design. We are dedicated to delivering flooring solutions that exceed expectations.

Why do you think customers choose your business?

We are fortunate that there are currently many competitive advantages to a business model like we have at Flooring Hut. With a diverse range of flooring options, including carpets, vinyl, laminate, hardwood, and luxury vinyl tiles, Flooring Hut empowers customers to explore an extensive collection of high-quality products from the comfort of their own home or workplace.

At Flooring Hut, we prioritise customer satisfaction and peace of mind. Our after-sales support includes comprehensive warranties and dedicated assistance for any after sales queries, reinforcing our commitment to delivering excellence at every stage of the customer journey.

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