trouva

Re:store acquires Trouva to support independent retailers

Cambridge-based startup Re:store has announced the acquisition of Trouva, to help bridge the gap between online and offline for independent retailers.

Re:store was co-founded by Jon Reynolds (previously CEO and co-founder of SwiftKey) and Siling Tan in 2020 to enable a human connection online through a personalised retail experience.

Trouva is the leading platform to discover independent boutiques and brands offering customers a curated range of homewares, fashion and lifestyle. Launched in 2015, Trouva is headquartered in London and partners with over 650 independent boutiques across Europe, shipping to 38 countries worldwide in 2022.

Trouva had previously been acquired by online furniture retailer Made.com before its collapse, with MADE’s brand and assets then being sold to fashion and homewares retailer Next, which included Trouva. The new acquisition of Trouva comes as a pivotal moment for Re:store as it plans to integrate its social commerce technology with the marketplace for use by 650+ independent retailers.

The integration will further advance personalised consumer experiences between the retailers and their global customer base via Trouva.

Jon Reynolds, CEO & co-founder of Re:Store, said: “We’re excited by the opportunity to acquire Trouva and introduce our social commerce technology to Trouva’s fantastic boutiques and brands. We believe the future lies in enabling deeper connection and community online with authentic and passionate sellers, like those on the Trouva marketplace. We look forward to working with the Trouva team on delivering this shared vision and providing a fresh experience for independent retailers and their customers.”

Dimple Patel, COO of Trouva, said: “This new phase for Trouva is an exciting one for both the team and our independent community. After what has been a turbulent trading year for all retailers, we’re thrilled to have Re:store on board to help Trouva continue to push the boundaries of technology and retail. Our unwavering mission to make independent shopping accessible to all will continue, as we strengthen our proposition and experience for both our community and our customers.”

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