Purecare powers on with protection mission

US bedding brand Purecare continues to build on its success after entering the UK and European markets earlier this year.

Purecare has built international success by focusing on wellness products which are designed to enrich sleep wellbeing. Having launched into the UK and European markets at the January Furniture Show at the start of 2024, the brand continues its awareness drive by signing up to both the upcoming INDX Beds & Bedroom show and the Spring Furniture & Beds Show.

Johan Bosman, Senior Vice President of Global Business Development, explains: “Our company’s mission is to make home the heart of wellness. We’re the bedding company devoted to you and your family’s well-being.

“With every fibre of our being and stitch of our fabric, we care about the sleep quality and wellness of everybody and every body. This is why we design products with one simple mission: to wrap the world in whole-body care and comfort. Because when we sleep well, we rise to live well too.”

Purecare started in 2008 focusing on mattress protection that is both extremely high in quality and aimed to enhance every individual’s unique sleep experience. Johan continued: “Today, our ranges specialise in five-sided protection and six-sided encasements which are bed bug proof with our flagship OmniGuard ranges.

“Additional mattress protectors also incorporate the use of high-quality fibres such as CELLIANT Recovery, which uses the world’s most advanced infrared fibres to support restorative sleep and stimulate faster recovery. 

“With growth in product development being our speciality, in addition to mattress protection we now have a wide range of state-of-the-art pillows and premium bedding sheets. One of our flag ship pillows uses new technology such as mineral based FRIO fibres, which are designed to tunnel your body heat away from you instead of allowing it to build up and disrupt your sleep.

“These are just a handful of examples of our innovation behind our wellness products. It’s also one of the main reasons why today we are recognised as one of the largest and leading experts in this category within the US market.”

After a positive January Furniture Show, where the brand launched an expansive range of mattress protectors and encasements, Purecare aims to build on its momentum, utilising its partnership with Dr. Andrew Weil, a world-renowned pioneer in integrative medicine, who helps to uncover universal connections between the mind and body that can bring gaps in our collective sleep wellness experience.

Sarah Bergman, Chief Marketing Officer, added: “This partnership further enhanced our understanding and development of our core wellness products which has already shown to be a great success. As we’ve grown from strength to strength in the US, we’ve long recognised that the UK & European market’s consumer trends mirror the growth in demand for wellness products.

“If you want to partner with a leading wellness specialist in mattress protection, pillows and premium bedding, that will help increase your sales and profit within this category, please do contact us and get involved. We’re excited to build on our momentum and grow in the UK.”


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