Outdoor furniture supplier grows sales; moves to employee-owned

Outdoor furniture supplier Bramblecrest has reported a growth in sales as turnover jumped by almost £10m.

According to its latest filed accounts for the year ended 30 November 2022, total sales rose 21% to £51.4m from £42.3m in 2021. Pre-tax profit resulted at £9.6m, up from £7.2m against the prior year.

Stated within its report, the company said it saw continued high demand for garden furniture as the trend for outdoor living continued to rise and consumers invested in their gardens. Growth was also boosted by the launch of its new website during the year.

BDP Imports, which trades as Bramblecrest, said that shipping challenges continued into 2022 from the previous year with a shift from the lack of availability of containers to an unprecedented and sustained increase in costs. These costs were mitigated through reduced growth in overheads vs turnover.

Furthermore, the business has implemented a restructure and moved to an Employee Ownership Trust (EOT), which is also expected to boost growth moving forward.

Established in 2000 by Hugo Douglas-Pennant and Martyn Bell, Bramblecrest furniture is stocked across the UK in more than 300 garden centres and retail stores, and currently employs around 60 staff.

Under the new structure, the founders retain a minority interest and will also be active directors, with the majority of shares being held by the newly established EOT. This is to secure the future of the business and its employees as well as provide a “foundation for further expansion in the years to come”.

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