Mattress and bed retailer MattressNextDay has announced the opening of an Emma shop-in-shop within its new state of the art showroom in Whitstable.

As Emma’s first ever shop-in-shop, customers will be able to browse and experience the entire range of Emma’s sleep products, from mattresses to pillows and bedding accessories. This unique and exciting concept marks a milestone partnership between MattressNextDay and Emma, bringing together two sleep industry brands under one roof.

“We are thrilled to be housing Emma’s first ever shop-in-shop at our new purpose-built showroom,” said Martin Seeley, CEO of MattressNextDay. “Emma products have always been very popular on our website and this new shop-in-shop will give customers an opportunity to experience the benefits of Emma sleep products in a new and original way.”

Emma is renowned for using the latest advancements in sleep science to engineer exceptional quality and comfort. The immersive Emma shop-in-shop experience allows customers to fully engage with the technology and craftsmanship behind the company’s mattresses, pillows, duvets and more.

This collaboration follows MattressNextDay’s £4.5m investment into a brand new distribution centre, offices and state of the art showroom. “Emma’s innovative range of sleep products complement the others in our showroom perfectly. We are hugely excited to see this shop-in-shop come to life.” 

MattressNextDay’s new showroom is located at 116 Joseph Wilson Industrial Est, Whitstable, and officially opens from Friday 3 November 2023.