Beds and mattress retailer Mattress Online has announced a new partnership with Yorkshire-based sleep practitioner James Wilson, aka The Sleep Geek.
James will be supporting and educating the Mattress Online team with sound sleep and wellbeing advice – helping them get to grips with the fundamentals of stress reduction, enjoying work to its fullest and providing tailor-made customer service.
Born into the world of sleep, James is the third generation of his family to enter the world of bed and mattress retail. Working with a mattress and bed retailer was, therefore, very close to his heart.
James will be helping with employee wellbeing but, as his work gets embedded into the brand, he will also be providing the our customer-facing staff with the tools required to help customers make the right choices for them.
The partnership aims to improve lives through better sleep by properly connecting products to problems – without traditional sales techniques getting in the way.
James, The Sleep Geek and founder of Kip Mate, known for supporting organisations such as West Ham United F.C., said: “I’m genetically a poor sleeper, so I know first-hand the challenges involved in getting the sleep you need. Having a better understanding of our own sleep, and access to simple and effective resources to help improve it, is so valuable for good mental health and wellbeing.
“This unique partnership invests in employee wellbeing and improving employee health, which will lead to better employee engagement, better performance and productivity, and the reduction of sickness absence.
“What Mattress Online are offering to their staff is so important. No other mattress brands in the UK (possibly world-wide) are providing a service like this internally and I’m honoured to be working with them on this.”
Steve Adams, Chief Executive Officer, added: “The last 18-months of Mattress Online has been all about growth. Now we’re concentrating on investing that back into our employees. Wellbeing is rooted deep into our values as a company.
“Staff are supported, valued, and empowered to have good work/life balance and good mental health. The next stage of this is our collaboration with James.
“It’s also important to us that we recommend products to customers based on what’s best for a better night’s sleep for them. Training by James will enable our staff to demystify the mattress buying process, unpicking the myths that are engrained in the sleep industry, while advising customers on how to sleep better.”