MADE nears first concession launch since Next takeover

Furniture brand MADE is set to open a concession at the Next retail store in Sheffield’s Meadowhall shopping centre.

Expected to open in December, the new concession, which was first announced in Next’s recent half year trading update back in September, is part of wider plans to enhance MADE’s presence both instore and online.

It is understood that MADE plans to keep its brand identity separate from parent company Next and has outlined potential expansion routes that include partnerships, an external store and launching back into Europe next year.

On the product side, MADE, which was acquired by Next for a sum of £3.4m after the retailer collapsed into administration, is also currently working on increasing its categories with new furniture and homeware offers.

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