Danish furniture retailer JYSK has announced the promotion of Carsten Nørgreen Weinkouff to the role of Executive Vice President.

Since 2015, Carsten has worked continuously on improving customers’ shopping experience in JYSK’s stores.

It was natural to take more responsibility for Retail Development, but Customer Service and Business to Business was also added to his responsibilities.

“My mind has always been that if you get a challenge, then take it. We have very competent directors, which means that I don’t have to be a specialist throughout all details,” Carsten said. “It is my job to focus on how we can become even better and to ensure the right direction in close cooperation with our managers and directors. Last but not least, I want to do my part in securing that we continue to be curious about new opportunities and challenge the existing.”

The designing and rollout of Store Concept 3.0 has been the biggest project in Carsten’s eight years in JYSK. The opportunity to influence both this project and develop his team keeps his job satisfaction high.

“To have an impact and contribute with what you believe in to make the business even better is a big motivation for me. To see a potential, prepare and present your ideas to management and get a “go and let’s try”, is something I really appreciate in the JYSK business approach,” he says.

“Of course, we should not try new things without doing our research first, but I would like us to dare to be bolder when we test concepts, new features and layouts. We should always be curious about what is next. At the same time, I also believe that we will benefit from making more local adjustments, than we do today, of course without losing our efficiency.”