Joules appoints Jonathon Brown as new CEO

Lifestyle brand Joules has announced the appointment of Jonathon Brown as its new Chief Executive Officer (CEO).

This follows the Group’s announcement in May 2022 that Nick Jones would be stepping down from the role during 2022. Jonathon will initially join the Group as CEO designate on 7th September 2022 and will become CEO on 30th September following a short handover period from Nick.

Jonathon started his career in various marketing and digital roles, including at Schroders, British Airways and Coca-Cola. He has held senior positions at Aviva, where he was Head of e-Channels, Kingfisher, where he was Director of Multichannel, and John Lewis, where he was Omnichannel Director.

He was previously CEO of MandM Direct, COO of Photobox Group, and most recently, CEO of Compare the Market, part of BGL Group.

Jonathon Brown commented: “I am delighted to have been selected to lead Joules at such an important time in its development. Joules is a very strong brand, with a highly relevant purpose and product proposition. The Group’s digitalisation in recent years as well as its increased customer base mean it has very solid foundations for the future. 

“Whilst there have been some headwinds in the past year, I am very excited by the business’ future opportunities. The Group is making strong progress against its clear plans to improve profitability by simplifying the business and optimising the cost base. I look forward to working closely with the Joules team to return the business to sustainable, profitable growth and optimise the significant future opportunities available to us.”

Ian Filby, Non-Executive Chairman of Joules, commented: “The Board was in unanimous agreement that, amongst some very high calibre candidates, Jonathan was the standout choice to be our new CEO. He has significant experience across the retail and digital industries, a proven track-record of delivering business transformation, and the vision and ambition to lead Joules through the next stages of its development. The Board has every confidence in him, and we look forward to working closely together over the coming years.

“I would again like to place on record the Group’s thanks to Nick for his contributions during his time with Joules, and in particular his continued outstanding commitment and drive over recent months. Under Nick’s leadership Joules has made good progress against its strategy to develop as a digital-led lifestyle group and, more recently, he has spearheaded the implementation of several important strategic initiatives that the Board believes will underpin the Group’s future success.”

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