JFS launch a Pure success

US bedding brand Purecare has entered into the UK and European markets using the recent January Furniture Show as its official launch platform.

Purecare has built international success by focusing on wellness products which are designed to enrich sleep wellbeing.

Johan Bosman, Senior Vice President of Global Business Development, explains: “Our company mission is to make home the heart of wellness. We’re the bedding company devoted to you and your family’s well-being.

“With every fibre of our being and stitch of our fabric, we care about the sleep quality and wellness of everybody and every body. This is why we design products with one simple mission: to wrap the world in whole-body care and comfort. Because when we sleep well, we rise to live well too.”

Purecare started in 2008 focusing on mattress protection that is both extremely high in quality and aimed to enhance every individual’s unique sleep experience. Johan continued: “Today, our ranges specialise in five-sided protection and six-sided encasements which are bed bug proof with our flagship OmniGuard ranges.

“Additional mattress protectors also incorporate the use of high-quality fibres such as CELLIANT Recovery, which uses the world’s most advanced infrared fibres to support restorative sleep and stimulate faster recovery. 

“With growth in product development being our speciality, in addition to mattress protection we now have a wide range of state-of-the-art pillows and premium bedding sheets. One of our flag ship pillows uses new technology such as mineral based FRIO fibres, which are designed to tunnel your body heat away from you instead of allowing it to build up and disrupt your sleep.

“These are just a handful of examples of our innovation behind our wellness products. It’s also one of the main reasons why today we are recognised as one of the largest and leading experts in this category within the US market.”

At the recent January Furniture Show, Purecare launched an expansive range of mattress protectors and encasements.

Sarah Bergman, Chief Marketing Officer, comments: “We are extremely excited to launch here in the UK this year with our core range of wellness mattress protectors. As we’ve grown from strength to strength in the US, we’ve long recognised that the UK & European market’s consumer trends mirror the growth in demand for wellness products.

“We passionately feel our products are best suited to meet these growing demands, and as a result we cannot wait to share the products with the UK & Europe following our launch during the January Furniture Show.

“We had a fantastic show and generated some exciting leads, which we are now busy following up. The show provided the perfect platform to showcase our brand and values as well as allowing us an opportunity to further understand the UK market. On the back of this show, we feel our launch here in the UK is going to go from strength-to-strength.

“As a company, this international move also feels like perfect timing after our 2023 launch & partnership with Dr. Andrew Weil, world-renowned pioneer in integrative medicine, who helps to uncover universal connections between the mind and body that can bring gaps in our collective sleep wellness experience.

“This partnership further enhanced our understanding and development of our core wellness products which has already shown to be a great success.

“If you want to partner with a leading wellness specialist in mattress protection, pillows and premium bedding, that will help increase your sales and profit within this category, please do contact us and get involved. We’re excited to build on our momentum and grow in the UK.”


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