JFS enhances the visitor experience; Hall 1 sells out

The countdown is on for the January Furniture Show’s (JFS) grand return to the NEC Birmingham from the 21-24th January 2024. The 2024 edition is gearing up to be the best yet not only with the best brands exhibiting – Hall 1 is already sold out – but there will also be an exciting array of new additions to the show that are sure to enhance the visitors’ experience.

JFS will see 20,000+ quality buyers flocking to the NEC Birmingham over the show’s 4 days to explore the latest products from over 400 brands. Registration is significantly ahead of last year with 1000s of key buyers already signed up from the likes of Argos, Blue Diamond, DFS, Marks & Spencers, Kenwood Furniture, Oak Furnitureland, NEXT, Sainsburys, Stokers, The Cotswold Company and lots more. Alongside their sourcing, visitors will be able to enjoy an atmosphere filled with a passion for innovative design and effortless style. 2024 will see JFS enforce its reputation as the destination for the furniture industry to connect, source and collaborate.

Here are the new elements being added to the show: 

VIP Club

By invite only, a selection of buyers will be granted access to the VIP Lounge where they can relax and unwind with a complimentary light breakfast and refreshments throughout the day. VIPs will also be able to use a private car park, private entrance, cloakroom, and early show access. They can also enjoy a bookable sit-down lunch giving VIPs the chance to recharge and recount on the day’s deals and meetings.

Champagne Bar & Show Bar

The brand new Champagne Bar in Hall 1 will be the perfect place for networking offering a chance for visitors and exhibitors to relax after a busy day of successful sales and sourcing.

Festival Food Court

Hall 2 will see the introduction of the Festival Food Court where visitors will be able to purchase delicious lunch options and take a well earned break from sourcing. Across the show’s 4 days visitors will be able to choose from a wide selection of styles and flavours at the Court’s different vendors.

Workshop Sessions

Away from the show floor both brands and attendees can enrich their knowledge and gain valuable insights through a diverse range of workshops and sessions. The agenda will feature key industry leaders from ACID, FIRA and The Furniture Maker’s who will host engaging sessions covering a variety of topics and challenges currently facing the industry.

Product Showcase & Experiential Stations

As visitors enter each hall they will be greeted with brand new product showcases offering design innovations from the JFS’ most cutting-edge brands. These showcases are sure to spark inspiration along with new immersive experiential areas to explore presented by Young Furniture Makers (YFM), The Furniture Makers’ Company, and the British Furniture Makers (BFM).

Women in Furniture Network

The Women in Furniture Network (WIFN) will be bringing their 3rd event to JFS for a Speed Networking session open to women from across the industry. On Monday 22nd January from 5:30pm at the Networking Hub in Hall 5 women can join the fast growing WIFN community where they will find a supportive space for growth and professional development.

WIFN events are tailored to advance women in the furniture industry, offering them a key opportunity to build new connections, cultivate collaboration, expand their professional network and access mentoring support.

International Pavilions

Visitors will be immersed in a global showcase of design and innovation in Hall 4, which will feature international pavilions. They will be able to journey around the world discovering the latest furniture, trends and creations from leading manufacturers from Romania, Poland, China, Vietnam, and Portugal.

Crafting the Future Networking Hub

See furniture come to life in the brand new immersive Crafting the Future Networking Hub. Here visitors can attend a series of networking fringe events, as well as finding a vibrant space to conduct business meetings. Within this space there will also be The Furniture Makers showcase of Young Furniture Makers (YFM) and live craft workshop hosting sessions and demonstrations across the four days of the show.

A reimagined look and show edit

Following JFS’ colour palette update earlier in the year which saw the introduction of a clean and contemporary muted colour palette, it only seemed right to revamp the show floor as well. This year the show floor has been reimagined to optimise the visitor journey across the show’s core areas: Premium Design (Hall 1) our newest edition the Home & Lifestyle Show (Hall 2); Living, Dining & Cabinet (Hall 4); Upholstery & Beds (Hall 5). As visitors explore each hall, the products will be showcased to show their features and design to their full potential.

For more information, click here.

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