Jellyfish co-founder joins ufurnish as advisor and investor

Search and comparison website for home furniture and furnishings,, has announced that Rob Pierre, the co-founder and former CEO of Jellyfish, has joined as an advisor and investor. was founded by Deirdre Mc Gettrick and Ray Wright to simplify searching for home furniture and furnishings by bringing products from multiple retailers together on one easy to navigate website. The business has grown rapidly and now boasts 100+ retailers including John Lewis, Wayfair, Heal’s, Benson for Beds, Dunelm, OKA and many more. has raised over £5m since launching in late 2020, with prominent investors including Rosaleen Blair (Founder and Chair of Alexander Mann Solutions) and Tony Smurfit (CEO of paper and packaging company Smurfit Kappa Group). The business is now strengthening its advisory board ahead of an investment round planned for 2024 in which aims to become the ‘go-to platform’ in the UK for home furnishing. Pierre will join the advisory board, leveraging his media expertise to scale and is investing £500,000 of capital into the business alongside his advisory role.

Pierre notes: “After meeting Deirdre and Ray, I felt they were creating something incredibly innovative that will change and enhance the way in which people furnish their homes. I’ve always been excited about innovation and absolutely solves a major consumer problem. This is a particularly interesting time in the market for digital businesses who can lean into a rapidly growing retail media space.”

Pierre is one of the UK’s most successful media entrepreneurs. He co-founded Jellyfish in 2005 and as Chief Executive grew the business from scratch to 38 offices worldwide employing more than 2,000 people. In June of 2023, Pierre completed the sale of Jellyfish to The Brandtech Group.

Commenting on Pierre’s investment and advisory appointment to, Deirdre Mc Gettrick explained: “Rob Pierre is a media visionary, he is an entrepreneur and creative talent with a deep understanding of consumer behaviour, media markets and value creation. Above all, Rob is a passionate problem solver and loves creating and scaling solutions that solve problems.”

Mc Gettrick goes on to explain the philosophy of is to always work with the best brains in the market, “if you want to be the best, you’ve got to work with the best and, I’m really excited about working with Rob to take to the next level in our growth journey.”

Upon joining Rob Pierre said: “I am delighted to be investing in and joining The business has achieved so much already and I’m really looking forward to working with Deirdre and the team to help it reach its full potential.”

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