Introducing HUMZ

Bilal Alimahomed, Co-Founder at retailer Choice Furniture Superstore (CFS), talks about the recent launch of its new furniture wholesale business HUMZ.

Independent furniture retailer Choice Furniture Superstore (CFS) recently celebrated a company achievement in customer service, surpassing the 10,000 customer reviews milestone on Trustpilot, where it is currently scored as a 4.9 out of 5 on the platform. Now, the Leicester-based business is celebrating another milestone, launching its new sister company HUMZ.

“HUMZ is a state-of-the-art B2B furniture importer,” Bilal said. “We specialise in dining and living room furniture, from dining tables to chairs, and we believe we have the products and services to cater for all retailers’ needs.

“In terms of services, we offer great products with high stocks already in our UK depot. We offer flexible delivery options too, both into retailers stores and/or warehouses, as well as direct home deliveries. Our direct home delivery service includes a premium white glove delivery service, which means we will unpack and assemble the product as well as taking away all rubbish.”

The HUMZ concept, which has seen the business inject north of £400,000 investment into the launch, aims to help retailers with fast lead times and by being able to supply a variety of in market and fashionable products. These include sofas, chairs, tables, beds, and much more.

Bilal continued: “Our products are crafted from high-quality materials and are designed to provide exceptional comfort and durability. We also offer customisable options to meet the unique needs of our customers.

“We have been in the furniture trade for over 25 years with extensive experience in retail. We understand the difficulties retailers may face with pricing, stocks and delivery. With that in mind we have come up with what we feel as a very slick company in terms of goods and services. We want to take all the hassle away from the retailer let the retailer focus on purely selling.

“We also want to give our retailers as much information at the touch of a button. That’s why we are heavily investing in our real time stock systems, which all retailers will have access to, as well as live delivery updates.”

Bilal added that the now was the perfect time to launch the wholesale division after a significant period of planning and research into the market. “As the market tightens, we are finding the demand is also evolving,” he said. “We felt now was a good time for us to start this project. It was something which was always on the agenda, but we just wanted to make sure the timing was right and the demand was there.”

With HUMZ up and running, the business is solely focused on its product line and quality. By the end of the year, HUMZ’s hopes to add a further 60% more product offering to its catalogue including marble extending tables and an extensive range of ceramic tables. “We’re hoping to become one of the UK’s largest importers for our particular field,” Bilal said. “We never aim for anything less. We believe retailers should choose our platform as we have made everything with retailers in mind. We have an easy online ordering system, with a live stock feed and stress-free delivery.

“At HUMZ, we understand the furniture industry and the challenges that retailers face. We work closely with our clients to provide them with the products they need to stay ahead of the competition. Our team of experts is passionate about furniture and is always up-to-date with the latest trends and styles.”

With trends in mind, and a final thought from Bilal, marble is one such movement that he feels will be here to stay. “We feel like ceramic, stone and marble are trending at the moment and they are all here to stay for a long time. The product is affordable and durable, it’s the perfect solution for any home!

“Our Marble Creation Furniture is a range of furniture that is designed to appeal to a wide range of retailers. With its stylish and contemporary design, this furniture line is perfect for retailers looking to target customers who are looking for high-quality and luxurious furniture pieces. The use of marble in the design adds a touch of sophistication to the range, making it an attractive option for high-end retailers.”

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