Indian rug manufacturer eyes up London as its debut UK showroom

Rug-making family business Jaipur Rugs has earmarked the UK as its next market to expand into as the company continues to grow.

Established in 1978, the Indian-based business operates across five Indian states and is headquartered in Jaipur. The company holds a branch in the US called Jaipur Living, while also distributing worldwide to more than 80 countries, including the UK.

Following its recent Milan showroom launch, Jaipur Rugs signalled its intentions to focus on the UK market as its next growth opportunity and, in August, registered its UK company.

Yogesh Chaudhary, director at Jaipur Rugs, commented on their plans for the British market: “We are currently looking to create awareness in the UK for our company and products by reaching out to the people who will be instrumental in doing that.

“Registration of a company is the first step in creating a physical space and the UK is a very important market for us. We are very hopeful that in the near future we will have our physical presence in the UK.”

Yogesh revealed that the new location is being sought in London with the process still ongoing, while adding that the UK market is important for its next stage of growth.

“The UK is the third largest importer of rugs in the world and is one of the most important markets for Jaipur Rugs. We are now focusing on selling our products through both online and offline models. We will provide country wide services to our customers through our online platform and will soon establish a fulfilment centre in the country to ensure faster and timely deliveries.

“As of now we are fulfilling all the orders that we receive from the UK market (most of them online) from India only. The response has been tremendous and overwhelming, and promises a high trajectory of growth.

“We are aiming to bring excellent craftsmanship and quality products to the UK market for our customers. By looking at the current scenario, we can project the UK as one of our largest markets for Jaipur Rugs over the next five years.”

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