Trouva, a platform to discover independent brands and businesses within the homewares, fashion and lifestyle space, has announced five new independent boutiques as new partners.

These include Staffordshire-based sustainable homewares brand Lively Concept Store, Hove-based prints and giftware business Evermade, Falmouth-based homeware company Love and Honor, West Sussex-based ethically-produced homeware and lifestyle business Blossom & Roar and Dorset fashion boutique ROSE The Store.

Launched in 2015, Trouva is headquartered in London and partners with over 650 independent boutiques across Europe, shipping to 38 countries worldwide in 2022.

Commenting on joining the platform, Lively Concept Store, said: “We’re thrilled to be part of the Trouva community as this will open up exciting new opportunities for Lively Concept Store reaching new markets and scaling globally. Trade for the last 20 months has been so unpredictable with inflation being the biggest culprit to consumer behaviour. However, we are keeping positive and trying every avenue to a successful 2023.”

Evermade added: “Sometimes people can find it hard to discover us through social media and search engines as there is so much noise. With Trouva, it connects the right customers with our products, so we’re excited that Trouva customers can now discover our curated products as well our art prints and greetings cards made in collaboration with artists from around the world.”

Love and Honor said: “In a time when the high street can be a challenging place, it’s great to know we are in the company of other amazing businesses and a community of independents that can benefit each other and help high streets flourish.”