IKEA launches new AI-powered assistant in OpenAI GPT Store

Furniture retailer IKEA has launched a new IKEA AI assistant, an AI-powered home design, inspiration and shopping tool, available exclusively on the OpenAI GPT Store.

The move marks a significant step in democratising planning services by offering a tool that gives users personalised furniture and decor suggestions based on factors such as room dimensions, personal style, sustainability preferences, budget, functional requirements, and more.

The IKEA AI Assistant represents the first-of-its kind interactive experience in the GPT Store. With the IKEA AI Assistant, users can:

  • Utilize GPT to articulate their specific home design needs and receive customized recommendations. For instance, ‘’Show me a cozy living room layout for a small apartment with the use of sustainable materials.’’
  • Explore IKEA extensive catalog featuring thousands of products, ranging from minimalist designs to artistic collections and check for their availability across different locations. 
  • Gain inspiration from design ideas, and real life-home transformation stories within IKEA global community, as well as tips from furnishing experts as you go.
The tool is only available for the US market at the moment.

Francesco Marzoni, Chief Data & Analytics Officer (CDAO) explains: “We are taking a pragmatic, execution-focused approach, learning by doing and capitalizing on our early efforts of a Responsible AI framework. We activated a broad ecosystem of partners to bring to life several experiments, so that we can take part in the AI evolution as we shape our company strategy.’’  

The IKEA AI Assistant is currently available for GPT Plus users in the US market only. IKEA is looking to take its Scandinavian design inspiration and recommendations to even more markets where ChatGPT is available during the year. 

Parag Parekh, Global Chief Digital Officer (CDO) for IKEA Retail (Ingka Group) added: ‘’The new IKEA AI Assistant on GPT Stores is an ongoing initiative, and the continuation of a journey that looks to enrich the retail experience and explore additional avenues to interact with our customers and coworkers, as they help us improve and develop further.”

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