IKEA-backed office furniture subscription service launches in UK

European circular scale-up company NORNORM has officially launched in the UK with a mission to help businesses significantly reduce their environmental impact by moving from single-use office furniture to its circular, subscription-based furnishing service.

NORNORM has already secured significant commercial partnerships in London, including Sustainable Ventures, where NORNORM provided furniture for their new office of 14,000 square feet, on the 5th floor of County Hall.

Additionally, NORNORM has also collaborated with Miro on their new London office, marking the fourth city and fifth project where NORNORM will be providing our circular furniture to Miro.

“We want to be the catalyst of change to circularity in the workspace industry. NORNORM is part of the progressive market meeting the demands and experiencing strong growth. NORNORM is not just a concept, a company, or a service — it is a new and circular way of doing business.” says Anders Jepsen, CEO at NORNORM.

Filip Johannesson, Head of Growth at NORNORM, added: “NORNORM’s sustainable and circular approach to office furniture is expected to resonate with London’s progressive commercial property market, which is regarded as one of the most forward-thinking in Europe. We are already seeing demand in the pipeline.”

With NORNORM’s circular model, businesses can expect improved flexibility, cost efficiency, and environmental benefits. By adopting circularity, NORNORM is setting a new norm for the office furniture industry and contributing to tackling the furniture waste generated by existing, linear models. Compared to traditional office furniture purchasing models, NORNORM’s circular subscription service allows businesses to significantly reduce their carbon footprint and avoid the negative environmental impact associated with traditional linear models. NORNORMs model has been found to reduce CO2 emissions by 70% annually.

NORNORM has seen strong growth since its launch. NORNORM was co-founded with Inter IKEA Development in 2020, and in under two years, has sold over 250,000 square meters of office furniture subscriptions and is expected to see further growth in the most progressive commercial property markets in Europe, which are increasingly demanding sustainable and circular solutions. NORNORM’s innovative model is already meeting the demand and has been recognized as a game-changer in the industry.

NORNORM has secured €110m in funding with investors like Verdane, the European specialist growth equity firm, along with Inter IKEA Development. NORNORMs expansion in Europe shows that the business model is profitable and the demand for a flexible, sustainable and circular furniture subscription is growing.

NORNORM is currently operating in Denmark, Sweden, Norway, Finland, Germany, France, Netherlands, Belgium, Poland, and Austria.

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