Hypnos: Creating a British Wool Legacy

In its 120th legacy year, and 95th as a Royal Warrant Holder, Hypnos is keen to celebrate its valuable relationships with its retail and hospitality customers, suppliers and strategic partners.

Hypnos has been working with strategic partners the Woolkeepers since 2018, to champion traceable wool with provenance from British farms, paying a fair price directly to farmers, and investing in better animal welfare standards and encouraging better land management. 

“Hypnos mattresses have been free from foam for over a decade,” says David Baldry, Group Managing Director of Hypnos. “We firmly believe that natural chemical free fibres offer comfortable, healthy and sustainable fillings for mattresses, that’s better for peoples sleep and wellbeing and that of the natural world.  Indeed, our brand’s strategic approach is built around delivering this vision and strong strategic partnerships are key to this sustainable approach.”

Hypnos has committed to responsibly sourcing materials; it was the first brand to partner with Red Tractor Farming Standards in 2018 to actively promote to UK consumers that its wool was 100% British farmed and traceable. Today, Hypnos buys over 1000 tonnes of wool for its beds from a community of farmers across the country and its support and enthusiasm has enabled its farmers to transition to the globally recognised Responsible Wool Standard which is already well known in apparel as a recognisable quality assurance mark.

“Wool is naturally occurring and our climate enables us to grow some of the best wool for cushioning and upholstery,” David added. “By introducing and buying British wool certified to the Responsible Wool Standard, our consumers, retail and hospitality partners in the UK and abroad, can be confident that our wool quality and farming standards are robust.

“We have witnessed firsthand the journey of our wool from farm to our handcrafted mattresses, and it is audited at every stage ensuring it meets rigorous independent standards. As a supplier to some of the most prestigious hotels and households around the world, Hypnos is dedicated to proudly handcrafting luxurious mattresses and beds where every element exceeds the expectations.”

With a comprehensive collection of mattresses that feature RWS wool and other award-winning plant-based fibres, Hypnos offers products that addresses comfort, quality, longevity and the environmental concerns that influence consumer purchasing decisions today.   

“I am personally proud of the legacy we are building with our wool partners to improve standards and support the sustainability of their individual businesses. Ultimately our commitment ensures we have a clean fibre, free from impurities, that is carefully selected to meet our product specifications,” says James Keen CEO at Hypnos.

“British wool certified to the Responsible Wool Standard is unique to Hypnos mattresses and features in our new Legacy collection and dedicated ranges for customers.” David comments; “the team are looking forward to the Spring Furniture Show on the 21st and 22nd May to introduce retailers to our comprehensive range.”


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