Homeware sales down again on the high street

Homeware sales remained in negative territory on the high street while footfall saw double digit growth.

According to the latest BDO High Street Sales Tracker, total like-for-like (LFL) sales rose by 5.02% for the week ending 4 December 2022.

Homeware total LFLs were down by 5.55% from a base of +7.22% for the same week last year, indicative of the category’s second consecutive and its fifteenth for this year.

Instore homeware sales flattened by 0.76% from a base of +17.80% for the same week last year, signalling its first negative since the last week of September.

Total in-store LFL sales rose by +5.76%, from a base of +54.00% for the same week last year. Total non-store LFL sales increased by +4.17% from a base of -3.07% for the same week last year.

Commenting on the results, BDO said: “Although Cyber Monday took place this week, lifestyle and homewares total LFLs were pulled down by weak non-store results while the latter also saw in-store LFL sales slip into the red following nine straight weeks of positive growth.

“This week saw frosty weather with temperatures dropping lower than 0°C as well as widespread fog and mistiness across many parts of the UK. The same week last year saw very cold conditions alongside overcast and interspersed showers.”

Overall footfall climbed by +8.7% this week compared to the equivalent week last year. The high street saw double digit growth in footfall this week, increasing by +14.3%, while footfall to rose by +5.5% in shopping centres and +0.3% in retail parks.

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