Homeware high street sales back to growth

Homeware sales returned to growth on the high street, as overall sales remained positive during April.

According to the latest BDO High Street Sales Tracker, total like-for-like (LFL) sales rose by 3.24% for the week ending 14 April 2024.

Homeware total LFL sales climbed by +4.83% this week from a base of +4.01% for the same week last year, indicative of the category’s first positive result after eight consecutive negative outcomes.

Store homewares LFL sales grew by +2.96% from a solid base of +10.37% for the same week last year, marking the category’s third positive result so far in 2024.

Total in-store LFL sales climbed by +5.80% from a base of +1.98% for the same week last year. Total non-store LFL sales jumped by +9.86% from a strong base of +12.17% for the same week last year.

Commenting on the results, BDO said: “In-store sales grew this week against a backdrop of pleasant weather, while non-store sales gained a fourth consecutive week of being within positive territory.

“This week experienced warmer weather as the UK enjoyed glorious spring sunshine and mild conditions with temperatures climbing to 20°C. During the same week last year, the UK’s weather was chilly with strong winds alongside heavy showers.”

Overall footfall was flat this week, seeing a slight growth of +0.5% this week compared to the same week last year, an increase that was driven mainly by high street results. The high street saw footfall growth of +5.2%, while retail parks and shopping centres saw footfall drop by -4.7% and -4.5% respectively.

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