home24 launches marketplace to ‘complete room worlds’

German online retailer home24 has announced the launch of its curated marketplace in Germany.

More than 100,000 new products from about 100 third-party sellers now complement the existing home24 range of more than 150,000 products – mainly in the categories of accessories, garden equipment, furniture and home textiles.

The marketplace is integrated into the home24.de website and ensures customers maximum convenience. The range of products is being continuously expanded. In the course of the year, the marketplace offering is to be extended to other European countries, planned for the second half.

“With the marketplace, we are broadening our product range and can offer customers an even more valuable shopping experience in complete room worlds,” says Marc Appelhoff, CEO of home24. “At the same time, we attach great importance to the reliability, quality and expertise of the marketplace sellers. home24 thus continues to give its customers the service promise they are used to.”

The marketplace was built in collaboration with Mirakl, a provider of marketplace software solutions. The launch date was preceded by an eight-week test phase to ensure technical implementation and processing by the external sellers.

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