home24 expands marketplace offering in the EU

Online German furniture retailer home24 is rolling out its marketplace offering in other European countries.

Curated marketplaces are to be launched in Austria, Switzerland and France before the end of the year. This will enable home24 to expand its offering there as well – predominantly in the categories of accessories, home textiles and seasonal products.

The sellers are carefully selected by home24 so that the reliability, quality and expertise that home24 offers its customers are also guaranteed in the marketplace. Logistics, customer service and invoice processing are handled by the sellers themselves. By participating in the home24 marketplace, they gain access to a significantly larger number of interested customers and benefit from the name recognition and reach of the home24 brand. Currently, interested sellers can still apply to be included in the marketplace offering in Germany, Austria, France and Switzerland.

home24 had launched its marketplace in Germany in July 2022, adding more than 100,000 products from around 100 sellers to its range. After just a few weeks, every seventh order placed on the home24 website contains a marketplace product.

“The success of the curated marketplace in Germany has encouraged us to now rapidly transfer the marketplace to other European countries. We look forward to offering our customers in Austria, France and Switzerland as well a significantly larger range of products on our website, which will ideally complement our existing assortment,” says Marc Appelhoff, CEO of home24.

The marketplaces for home24 are being set up in cooperation with Mirakl, a provider of software solutions for marketplaces. Each launch is preceded by an intensive test phase to ensure technical implementation and flawless processing by the external sellers.

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