Home & Garden Marketing Conference

Independent marketing agency Boutique has announced its third Home & Garden Marketing Conference – an event curated for brands and retailers in the Home & Garden space. 

Taking place on 9th May 2024 in Leeds city centre, the conference will focus on two core themes – consumer behaviour and creating compelling content.

Jenn Ferrier, Head of Marketing at Boutique, details more about the event, its growth over the last three years and what attendees can expect on the day.

Why did Boutique first set up the conference?

“As specialists in the Home & Garden we know that spending on the home is an ever present. But post-Covid we’re seeing consumers spend less but expect more, whilst the sector continues to become more competitive – for example 708 new furniture companies were registered in Dec 2023 alone. Against that backdrop we know from talking to our own clients in the sector that there is often a want and curiosity to know how other brands are facing the challenging macro and micro environment.

“With that we wanted to create a space where a collective group of marketeers and business owners, could come together to share insights, learnings and make new connections with peers. That’s why in 2022 we had our first event and it has grown since then and become somewhat of a staple in the calendar.”

What is the core focus of this year’s conference?

“We recognise that there are always two big topics on marketeers and brands minds – the first around consumer behaviour – for example the barriers to purchase, the evolution of the journey to purchase with influences like AI and digital and the broader macro environment. By sharing our knowledge and that of our partners we can arm brands with the tools and knowledge to inform their marketing strategies.

“Secondly meaningful, engaging content is an on-going headache for most marketeers and because of our connections in the sector we can bring a rich agenda of media owners, such as Hearst and Future who count titles like Livingetc, Real Homes and House Beautiful in their portfolio to hone in on what good content looks like and how to gain coverage.”

What’s the highlight of this year’s conference?

“This year we have made the decision to run 2 streams simultaneously – the consumer stream and content stream, this means we can appeal to different people from within brands who can come together but join the talks most relevant to their roles increasing the breath and appeal of the conference.

“Alongside new digs for us, where we can boast of an outdoor roof terrace, delicious lunch included and over 8 speakers lined up this is our best yet!

“Each year Boutique publishes the Home Report which is pulled from industry sources, alongside their own research and hand-picked contributors to create a report that covers the shape of the sector, trends, insights and areas for consideration, while building marketing strategies in the Home & Garden space. This is launched at the face-to-face conference, which will happen this year in May 2024 in Leeds.”

You can request copies of the previous Home Reports and can sign up via the Boutique stand https://bigfurnitureshow.com/weareboutique

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