H&M Home collaborates with PANTONE on new collection

Home furnishings retailer H&M Home has announced the launch of a new collection in collaboration with global colour authority, PANTONE.

The H&M HOME PANTONE collection presents two colour palettes, Calm & Soothing and Energy & Joy, exploring philosophical colour notions. The collection includes cushion covers, one vase, one regular and one footed tray, a side table, a decorative pedestal, and three scented candles for each palette.

The collection officially launched on 26 January 2023 and features in select stores and online. The Calm & Soothing shades include pistachio (2260C), petrol (548C), green (5545C) and mid blue (2178C). For Energy & Joy, the four colourways include pink (707C), red (3517C), orange (2027C) and apricot (2022C).

Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME, said: “Colour is essential for both our home and our senses. No one understands this better than PANTONE, who are the foremost experts on how colour can influence how we work and live.

“The H&M HOME PANTONE collection allows us to highlight how much difference the power of colour makes in our day-to-day life, with a selection of modern interior objects to add to one’s home. Choose from one of the scented candles and see how the smell of red makes you feel or add a pistachio-coloured vase to your livingroom space, infusing a peaceful and beautiful addition. We hope our customers will enjoy how this collection adds to their homes and wellbeing having just entered 2023.”

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