Getting Comfortable at Home with Kettle

In late August, Kettle Home opened its new look showroom, welcoming trade visitors to the first in-house event under a new brand identity.

This three-day event was the first opportunity for their team to invite customers old and new, to discuss its core offer and to provide a sneak peek of what’s to come in 2024.

Recognising the important part its retail partners played in their overwhelming support of the business through a turbulent year, the invitation to the in-house event was the first step towards a more customer-centric direction for Kettle Home.

Ian Kettle, CEO of Kettle Home, commented: “For over 20 years, we’ve been at the forefront of the UK furniture industry. Our success was built over time on delivering the best choice, value and service, and these values will remain at the heart of the new Kettle Home brand. We have learnt important lessons, listened to our customers and our new leaner, agile business model will focus on going back to basics and exceeding the expectations of a trusted supply partner to the trade.”

Under the new banner, Kettle Home’s branded portfolio will remain available across the UK and Ireland, but more importance placed on bringing core dining, living and bedroom collections that meet current mass market trends to market.

Backed by improved stock and more competitive prices, the Kettle Home team of sales professionals will spearhead the company’s commitment to best-in-class service.

Ian continues: “We are leaving no stone unturned as we look to reaffirm the strength of our offer. Not only have we invested in our sales support team, we also have a fully integrated delivery fleet. We now offer industry-leading flexibility from our container, wholesale, stockist, and DHD delivery service, all supported by electronic PDAs as standard.”

Earlier this year, the company implemented widespread price reductions across its established core ranges. Achieved by negotiating a long-term decrease in shipping prices and a strengthening Pound, the company passed these savings on as part of a commitment to offering the most competitive prices and the best possible service. With further efforts to improve quality across its portfolio, Ian was also delighted to report positive news on its UK stock position.

“Back in April, we set an ambitious target to reach an in-stock rate of over 80% by September. Now, we have hit this target and so ready to serve our retail partners with quality they can count on quickly and efficiently through the busy Autumn sales period,” Ian said.

Further investment has gone into the Kettle Home trade website. Redesigned from the ground up to give improved functionality and a smoother experience, the new website makes browsing, ordering, and paying for furniture even more accessible, offering live updates on lead times, latest deals, product information, downloads, and more.

With the showroom now open to appointments, the sales team remain on hand to support customers across the country and would be keen to meet any retailer eager to play a part in an exciting new future for Kettle Home.

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