German flooring business Parador has announced its entry into the UK market with October’s Decorex 2023 to be the official launch.

With an emphasis on craftsmanship and European production, all Parador products are manufactured at the brand’s headquarters in Coesfeld, Germany and its Austrian production site in Güssing, using sustainably-sourced materials.

To support its UK launch, Parador, which sells its products across 65 countries from over 4,500 trade partners and has been established since 1977, has appointed media agency PuRe PR to manage all UK press enquiries.

Alongside the launch, Parador has also recently appointed Neel Bradham as its new CEO, who will be based in London, while adding that a new showroom in Clerkenwell is planned to open in 2024.

Neel commented: “I’m very pleased to join the leadership team at Parador. It’s an exciting time for the brand, particularly now as we are on a journey towards making Parador a global company and one of the most highly regarded interiors and flooring brands.

“We are actively seeking accelerated growth by deepening our brand presence in our existing markets while also building new international markets for our high-quality, design-led products. Paving the way for sustainability in flooring design, we are proud to be consistently improving as a brand towards a more sustainable future.”

Parador will officially launch at Decorex this October and will also showcase at other trade fairs such as Harrogate with new product collections being revealed in November.