Furniture store shuffle at Peterborough retail park

Furniture retailer Lee Longlands has earmarked Peterborough for a new store as another furnishings retailer relocates.

According to a planning application submitted to Peterborough City Council, Dunelm is set to expand its presence at Boulevard Retail Park in Maskew Avenue, looking to take over the former Currys store at the site, which has been vacant since 2020.

The move is to “enhance” the customer experience whilst “maintaining continuity of presence” at the retail park.

Furthermore, with Dunlem vacating its unit, Lee Longlands plans to move into the premises and add a café as part of its store.

A supporting statement within the plans, which were submitted by the retail park owner Hobart Activum, said: “An opportunity has arisen for Dunelm to relocate to a larger unit to achieve the twin objectives of providing a more efficient store layout and enhanced customer experience whilst maintaining continuity of presence at Boulevard Retail Park.

“As a result, Dunelm are set to relocate to Unit A, which has been vacant since 2020 when Currys / PC World moved to a larger unit in Maskew Avenue.

“A small ancillary café serving coffees, sandwiches, pastries, and a limited hot food offer for consumption on the premises by customers is proposed as part of their retail offer in store and this application seeks planning permission for this element.”

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