Furnishing group secures licensing agreement with US rugs firm

Interior design and furnishing group Sanderson Design Group PLC has announced a new licensing agreement for its Morris & Co. brand with Ruggable LLC, the US-based company that markets machine washable indoor and outdoor rugs and doormats.

This agreement is the second major licensing agreement for the Morris & Co. brand in the USA, following the agreement with US retailer Williams Sonoma for a broad range of tableware, cookware and kitchen accessories, and is in line with the Group’s international expansion.

Under the terms of the licensing agreement, Ruggable will develop a range of washable Morris & Co. rugs, cushions and doormats for launch during the first half of next year. The products will be available online at and in certain stores in the three territories covered by the agreement, comprising the USA, Canada and Australia.

Lisa Montague, Sanderson Design Group’s Chief Executive Officer, said: “We are delighted to sign this licensing agreement with Ruggable for the USA, Canada and Australia. Ruggable’s development of machine washable rugs and doormats has given the business a distinct market position which the Morris & Co. brand will further expand.

“This agreement is the latest in a very positive year for the Group’s licensing and collaborative activities, with highlights including the Sanderson collaboration with Disney, the extension of the Morris & Co. agreement with US retailer Williams Sonoma and the extension of the Morris & Co. womenswear agreement with NEXT in the UK and Europe.”

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