Fortune Woods opens new showroom; launches upholstery offer

Cabinet furniture supplier Fortune Woods has announced the opening of its new showroom in Long Eaton.

Situated in a converted Mill opposite Harrington Mill, Long Eaton, the new showroom has seen the business invest a six-figure sum and will officially open on 30 October 2023.

The showroom will have on display Fortune Wood’s entire upholstery collection, new cabinet designs along with a huge selection of accessories, lighting and textiles from a European partner the company is working closely with.

Commenting on the launch, Mark Bonner, Sales Director at Fortune Woods, said: “The new showroom will open from the 30 October when our first retail partners will be visiting to see all the new products.

New showroom under refurb

“We felt it was the next step to take for the company, going into upholstery was the biggest factor. Having our own showroom enables us to showcase more products all year round. The location will mean we can also take part in the Long Point shows twice a year along with many other established suppliers and manufacturers that already have permanent showrooms in the area.”

Fortune Woods has been busy refurbishing the site, with the location “very run down and tired” as Mark continues: “It’s undergone a full refurb, stripping it back to its original state of exposed brick work, wooden beams and wrought iron columns. We have also installed new flooring, electrics, WC, kitchen and offices.”

Furthermore, Fortune Woods has announced a new partnership with premium furniture design business Halo. “We are really excited to have partnered with Halo,” Mark added. “They have a huge amount of experience in the upholstery market and produce fantastic quality products.

“This has enabled us to build a fantastic upholstery portfolio consisting of our Vintage, Classic Casual and Soft modern collections, which are all available in beautiful leathers and fabrics. We have then developed lovely cabinet collections to compliment the whole look giving retailers the perfect concept for instore galleries.”

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