Feather & Black, the luxury British furniture brand owned by Dreams, has announced a new partnership with established retailer NEXT to bring an online curated collection to its audience.

This strategic long-term collaboration marks an exciting milestone for Feather & Black, which was founded 20 years ago.

With eight retail stores nationwide and its own e-commerce site, this new development will bring an edited selection of beds and furniture to an even wider audience at NEXT.

The edit has been chosen to complement the existing collections available at NEXT online and includes popular best-sellers such as the Weathered Oak Sienna Rattan and Salcombe bed frames.

Steve Payne, Head of New Channels at Feather & Black, comments: “We are proud of our luxurious collections of furniture and beds at Feather & Black and delighted to bring the brand to a wider audience via our strategic partnership with NEXT. We look forward to an exciting future as we elevate our brand presence in the market.”