Family furniture business joins trusted trader scheme

Independent flooring and beds retailer GCW Flooring & Beds has joined the North East Lincolnshire Council’s trusted trader scheme, approved and run by Trading Standards officers.

Founded in 1945, the business has been passed through the generations as brothers Harvey, Myles and Andre Shaw have taken the reins from their father who took over from his father in 1975.

“I have grown up in the business from a young age,” said director Harvey. “From climbing and jumping on rolls of carpet after school, to working myself up from labourer, sales, manager to director. We are proud to be a family business with strong values and trust, alongside a long history of proving quality flooring to our customers. We have always been dedicated to providing exceptional customer service and maintaining high standards.”

As well as providing carpets and flooring, the business opened its bed department in 2022 and has plans for a new sofa department in the summer.

“Our customers will soon be able to find the perfect sofa to complement their new flooring,” Harvey said. “We’re dedicated to providing customers with high quality and stylish home furnishings that will make their space feel like home and make GCW the one stop shop for all flooring, beds and sofas.”

On the Buy With Confidence scheme, Harvey added: “I wanted to demonstrate our commitment to customer service and ethical business practices. I saw this as an opportunity to increase consumer confidence in our brand.

“Being part of a trusted trader scheme means that our business has undergone a thorough vetting process to ensure that we meet the high standards of customer service and business practice. It gives our customers peace of mind, knowing they can trust us to provide an honest and quality service.

“To other businesses thinking about signing up to the scheme, I would highly recommend it. Joining a trusted trader scheme like Buy With Confidence can differentiate your business from competitors and demonstrate your commitment to customer service. It’s an excellent way to build trust.”

Buy With Confidence is a scheme run entirely by Trading Standards teams across the country. The scheme gives local businesses a platform to promote their trade, while also helping to protect residents from rogue traders. If you join the scheme, you’ll be able to:

  • Use the Buy With Confidence logo and say you’re ‘Trading Standards Approved’
  • Set yourself apart from competitors
  • Reassure customers you’re trustworthy
  • Get information about changes to the law that could affect your business
  • Access to advice direct from local authority employed Trading Standards professionals
  • Be showcased on the Buy With Confidence directory – a national website
  • For more information, visit

Councillor Ron Shepherd, portfolio holder for safer and stronger communities, added: “I’m thrilled we have another business that has joined the trusted trader scheme. It’s so important for customers to know who they can trust and this is a great way to do that. A thorough check of the business is carried out by Trading Standards to make sure they’re legally compliant, so customers can be safe in the knowledge that a business can be trusted. As we continue to see victims of doorstep crime, it’s so important that legitimate and reputable traders can uphold their good name.”

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