eve launches dual sided mattress range

Mattress-in-a-box brand eve has announced the launch of a new product range following customer feedback.

The new wunderflip mattresses contain the ‘wunderflip adaptive comfort’ feature, which offers two comfort levels. This allows consumers to easily switch between a softer or firmer rating simply by flipping their mattress.

The innovative range features award-winning pressure-relieving memory foam and an exclusive reactive spring system, as well as high spring counts, temperature-regulating treatments, and allergen reducers, and is the first major launch since its acquisition by Bensons for Beds in 2022.

The wunderflip range is available in 6 different varieties – wunderflip Memory Foam, wunderflip Premium Memory Foam, wunderflip Lighter Hybrid, wunderflip Hybrid, wunderflip Premium Hybrid Sleep and wunderflip Ultimate Hybrid Sleep.

The brand also plans to leverage the group’s vertically integrated manufacturing operations with the new range being made exclusively at Bensons for Beds’ manufacturing facility in Huntingdon.

Nick Collard, CEO for Bensons for Beds said: “From day one, we have always believed that there was a great opportunity to integrate eve into our business and make it a highly attractive proposition for consumers who are looking for both convenience and comfort.

“Today marks an exciting step forward in the eve story.  Utilising our knowledge and expertise of the sector we have developed a groundbreaking and innovative range of mattresses that is market leading and will really set eve apart from the competition.”

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