Dutch bedroom retailer delivers strong Q1

Dutch bedroom furniture and mattress retailer Beter Bed has reported a strong first quarter with double-digit sales growth.

According to its latest trading update for Q1 2022, total sales increased by 38.6% compared with Q1 2021 to €60.5m.

Like-for-like order intake increased by 40.5%, mainly driven by mandatory store closures, while online sales amounted to a 21% channel share.

John Kruijssen, CEO, comments: “We had a strong start to 2022. Our sales increased by almost 40% compared with the same quarter of last year, and we saw a compound annual growth rate of almost 10% compared with the pre-COVID levels. At the same time, we invested in further improvements to our online proposition and already have a solid channel share of 21%.

“We have been able to mitigate the supply chain imbalances and price increases, ensuring a consistent value-for-money proposition, which is highly valued by our customers. Our strategy is bearing fruit, with the introduction of many new and innovative products. We have started the rollout of Beter Slapen ID, following extensive testing in the pilot stores.

“Beter Bed Holding is actively investing in product innovation and in its operations in order to reduce the impact on the environment. We will continue to invest in new propositions, our digital capabilities and the look & feel of our existing stores and are confident we are well underway to deliver upon our growth targets for 2025.”

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