Dreams announces changes to its executive leadership team

Bed retailer Dreams has announced the appointment of Petra Kasperova as Chief Financial Officer (CFO) and Dan West as Chief Information Officer (CIO).

Petra has been promoted to CFO from her role as director of finance and insight. With 19 years’ experience at Dreams, Petra has been at the heart of the company’s finance team. As CFO, Petra will lead Finance and Insights, and will assume accountability for Dreams’ Risk, Health & Safety team. She will take up her new role from the end June.

Petra’s appointment comes as current CFO Kim Zaheer steps down after 15 years in the role. During that time, he has played an instrumental role in the turnaround of Dreams and the sale of the business to Tempur Sealy.

Dan, Dreams’ first CIO, will be responsible for running the company’s technology department, leveraging technology investment to create business value and delivering world class digital customer experience to help facilitate Dreams’ growth strategy. Dan joined the executive management team in May, reporting directly to Jonathan Hirst, the chief executive.

Dan brings over 30 years of senior experience across a variety of businesses including Lastminute.com, New Look and ASOS.

Jonathan Hirst CEO of Dreams commented: “I would like pay tribute to Kim’s huge contribution to this business over the past 15 years, and personally thank him for his support and friendship over that time. He has been instrumental in delivering the turnaround and setting Dreams up for continued growth. We’ll miss him and wish him well.

“I’m delighted that to promote Petra to CFO – this appointment from within the business shows the strength of the team we have here.  Her deep understanding of our business makes her the ideal person for the role as we enter this next phase of growth.

“Dan brings with him a wealth of experience that is exactly what we need to take our IT capabilities to the next level. I’m looking forward to welcoming Dan to Dreams. ”

Petra Kasperova said: “I’m incredibly excited to have been promoted to CFO and asked to become part of the Dreams senior leadership team. Having been at Dreams for 19 years now, I look forward to this new chapter leading the business’ finance team as we continue to drive sustainable profitable growth and deliver our long-term strategy.”

Dan West said: “I’m delighted to join Dreams at this exciting time in this newly created role and to be given the opportunity to create a true omnichannel experience, leveraging data and information to help create the best journey for our customers.”

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