Danish homewares retailer Søstrene Grene has announced the launch of its new UK webshop.

The online launch, which went live on 12 September 2023, follows on from the brand’s continuous store rollout across the UK.

Søstrene Grene currently has over 270 stores worldwide, with the aim of having 100 stores across the UK by 2030.

Recent store openings include Cheltenham, Kingston, High Wycombe, Bracknell, and Sheffield, as well as in York, Liverpool and Leamington Spa.

The new webshop will feature an exclusive selection of online concessions, with products from brands such as Noella Fashion, BloomPost, and House of Vincent.

In addition, the site will include monthly and seasonal product releases, featuring an extensive array of homewares, furniture, kitchen products, craft and hobby products.

Søstrene Grene said: “We are very excited to be launching our webshop this month. It’s such an exciting time for our brand, as stores continue to open around the UK, so we can’t wait to be able to offer our customers a shoppable site – and this just in time to invite the UK audience to discover our digital Christmas universe.”