Boxed mattress brand Casper has announced the appointment of two industry veterans to its team, Brad Bailey as Chief Sales Officer and Jeff Willard as Chief Growth and Marketing Officer.

Brad will oversee the Retail and Wholesale functions for both Casper’s owned retail stores and partners, leveraging over two decades of consumer durables experience with a specialty in mattresses, including Simmons, Serta Simmons, and TempurSealy.

Jeff will oversee all Marketing and Product Development functions, driving the company’s product assortment and leveraging data-backed consumer insights to further the brand.

“We are delighted to welcome Brad Bailey and Jeff Willard to our team – two tenured executives with proven leadership track records, deep experience, and brand acumen,” said Emilie Arel, President and Chief Executive Officer at Casper.

“Their exceptional talent and expertise will be invaluable as we optimise our wholesale and retail strategy, further solidifying Casper’s position as an industry leader.”