Swedish bed brand Carpe Diem Beds has announced it is now available at London furniture retailer Heal’s.

Carpe Diem Bed has been active in the UK since 2019 when it opened a state-of-the-art flagship store in Marylebone, London.

Last year, the brand launched at Harrods in London and entered an agreement with a UK-based sales agent to accelerate the brand’s growth in the market. Now, the brand has agreed a partnership with Heal’s in London.

David Zettergren, General Manager Carpe Diem Beds, said: “This is another important and exciting step in our journey. Heal’s is home to some of the world’s most luxurious furniture brands and is an ideal fit for our wholesale strategy. We are incredibly happy to have been selected by Heal’s to be part of its extended flagship store on Tottenham Court Road.”

Helen RK Jensen, VP Brand Carpe Diem Beds, added: “Our vision is to always be at the forefront when it comes to combining luxurious comfort with stylish design and we believe that Heal’s is an ideal place for us to offer more sleepers a complete solution for their bedroom.”

Carpe Diem Beds was founded over two decades ago on the Swedish west coast and has since garnered a reputation of unique know-how in creating handmade beds that are showcased in top hotels and private homes around the world. Customers get to customize their beds, headboards, and decorative pillows with fabrics that are created in collaboration with Designers Guild and ROMO Group as well as choose from a wide variety of bed legs to create an entirely bespoke bed.

“We are incredibly excited to welcome Carpe Diem Beds to Heal’s. Carpe Diem Beds is a true Swedish luxury brand, and we think it will be great fit with the rest of our assortment and brand offering,” commented Hamish Mansbridge, CEO of Heal’s.