British furniture supplier Artisan Furniture has launched into the US market to expand its customer base further.

The company believes it is the first to offer a marketplace platform for retailers that is dedicated to sustainably-made Indian furniture.

The business-to-business enterprise, headquartered in London, has launched a website – www.artisanfurniture.us – solely for the United States market offering American furniture retailers an easy one-stop solution for stocking handmade Indian furniture that is ‘now in high demand due to post-pandemic decoupling from China’. Shipping is out of the company’s New Jersey warehouse or direct from India.

Artisan Furniture’s CEO Amit Basu, who is currently on a Goldman Sachs mentoring scheme, said: “We believe the United States market is crying out for the type of distinctive, handcrafted items we are able to source – direct from the workshops of Indian artisans. Retailers will be able to offer their consumers something that is genuinely different and not simply rolled off an anonymous production line.

“We have built a business based around a philosophy of supporting an ecosystem of hundreds of skilled furniture makers in Jaipur in India, a region known for high-quality furniture-making. Our launch in the U.S. comes after months of preparation and sourcing the right products for the American market.”

Basu founded Artisan Furniture in 1995 and set-up its craftsman-centered, linear international supply chain from the outset.

“As a socially responsible enterprise – well before CSR was fashionable – we were focused on looking after our artisans to ensure their unique skills were kept alive and in demand around the world. We also ensure that all our products come from sustainable, commercially planted woods like mango and acacia and are responsible-forestry certified.”