Bridgman teams up with Transmission Productions for new campaign

British furniture brand Bridgman has recently launched their newest home campaign advert, created by Transmission Productions.

Dedicated to all things home, the new advert captures the cosy, comforting feeling of autumn while keeping their luxurious furniture collections firmly at the heart of the narrative.

Bridgman is well known for its premium rattan garden furniture and modular offering, but in recent years the brand has begun cementing themselves as a key player within interiors too, most recently through the launch of their Italian-inspired dining collections and Best of British sofas.

Joined by the sentimental tagline “the only thing missing is you”, the campaign focuses on three core settings to convey covetable furniture that feeds into an aspirational lifestyle of luxurious living. To stand out from other brands in the space, Transmission Productions opted to utilise SFX instead of actors to help tell the story, further immersing the viewer in the scene, with a gentle, personable voiceover enwrapping the narrative like a warm hug.

Lee Climpson, Production Director, at Transmission Productions commented: “Transmission Productions and Bridgman have worked closely since 2021. With two successful, summer-themed campaigns already behind us, this third outing was designed to lead with a more intimate, autumnal direction.

“We didn’t need to reinvent the wheel by any means – just hone the tone in order to create a winter-warming world that inspired people to cosy up and settle down in style throughout the colder months.”

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