Birlea unveils rebranding

Birlea Furniture, a prominent name in the home furnishing industry, proudly announces a significant milestone in its journey of excellence.

The company has undergone a captivating rebranding, introducing a fresh and modern logo that pays homage to its heritage while reflecting its commitment to innovation.

The new logo captures the essence of Birlea Furniture’s enduring legacy, incorporating a contemporary twist that symbolises the brand’s evolution and dedication to staying at the forefront of design trends. With this rebranding, Birlea Furniture continues to uphold its reputation as a symbol of quality and style in the furniture sector.

Alongside the rebranding, Birlea Furniture is thrilled to reveal an impressive expansion of its product offerings. In the past 12 months, the company has launched over 250 new SKUs, catering to a diverse range of tastes and preferences. This includes an exciting partnership with Disney Home, adding a touch of magic to homes through a range of character-themed furniture. The enchanting characters from beloved Disney franchises such as Mickey Mouse, Minnie Mouse, Spider-man, Disney Princesses, and more, are brought to life through our range of products including beds, bedroom furniture, occasional chairs, and gaming chairs and desks.


In addition to its captivating partnership with Disney Home, Birlea Furniture proudly presents its premium mattress brand SleepSoul. The brand has earned prestigious recognition with three Which? Best Buy endorsements. The SleepSoul Space, SleepSoul Heaven, and SleepSoul Wish mattresses have each garnered this esteemed accolade, solidifying their status as exceptional choices for quality sleep experiences. These endorsements underscore Birlea Furniture’s commitment to providing customers with superior comfort and restful sleep.

“We are excited to reveal our rebranding and the remarkable expansion of our product range,” said Michael Prime, Marketing Manager of Birlea Furniture. “Our journey has been guided by a fusion of tradition and innovation, allowing us to offer our customers not only a glimpse into our rich history but also a vision of our future.”

As the rebranding and product expansion unfold, Birlea Furniture continues to uphold its promise of quality, elegance, and affordability. The company’s dedication to creating living spaces that reflect individuality, comfort, and style remains unwavering.

Birlea have also strengthened their senior team with the appointment of Dean Powell as Head of Supply Chain. With an esteemed background in logistics and supply chain management, Dean brings a wealth of experience from his tenure at DHL and Sainsbury’s. His strategic insights and expertise will play a pivotal role in enhancing our supply chain operations and fortifying our senior leadership team as we endeavour to expand our market share.

Chris Moore, Commercial and Sales Director at Birlea Furniture, expressed his enthusiasm about Dean Powell joining the team, stating, “We are thrilled to welcome Dean Powell as our Head of Supply Chain. His extensive experience and proven track record at industry giants like DHL and Sainsbury’s make him an invaluable asset to our organisation. With Dean on board, we are confident in our ability to navigate the complexities of the market and continue our journey towards unmatched excellence.”

In line with its commitment to providing diverse and luxurious options for every home, Birlea Furniture is set to launch the Toulon bedroom range under its Willis & Gambier brand. Inspired by classic French cabinetry, Toulon is a beautifully re-imagined bedroom collection with an understated feminine charm. The honed skills of the artisan can be seen in the effortless combination of the refined curve to the legs, the double bead detail, and the hand-crafted profiles throughout the range.

Additionally, Birlea and Willis & Gambier are eagerly preparing to introduce three new ranges at the highly anticipated January Furniture 2024 event.

Take a look at Birlea on the Big Furniture Show.

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