Beter Bed shares sustainability and wellbeing progress

Dutch bedroom specialist Beter Bed has shared an update on its sustainability progress and employer wellbeing programme.

As part of its sustainability strategy, Beter Bed has recently transitioned its company car policy to Electric Vehicles (EVs) only. Furthermore, the company has expanded its pilot programme for the electrification of its delivery vehicles aiming to further reduce carbon footprint in the future.

“In addition, we have conducted a comprehensive risk assessment of our tier 1 suppliers and their upstream suppliers to ensure compliance with our code of conduct,” Beter Bed said. “Our goal is to also have these suppliers comply with the BSCI standards. As we move towards compliance with the Corporate Sustainability Reporting Directive (CSRD) guidelines, we have begun the double materiality analysis and engaged with all our stakeholders.”

Furthermore, and to become an employer of choice for the health and wellbeing of staff, Beter Bed has placed a strong emphasis on continuous learning and development for employees.

“We have established an online academy featuring nearly 800 modules, including over 100 self-developed training courses aimed at improving our employees’ ability to provide top-notch advice to our customers,” the company said.

“We also believe in providing clear career paths for our employees to help them discover their talents, pursue their ambitions, and have the opportunity to advance within the company. Currently, we have 40 trainees in a program preparing them for future management positions. Additionally, we provide leadership training to all Beter Bed store managers and team leaders at our distribution centres.”

Beter Bed recently posted a growth in first quarter sales by 5.1% to €63.5m, with a strong performance in Benelux where sales rose 5.9% to €59.7m. Like-for-Like order intake Q1 increased by 9.5%, resulting in a stable order book of €19.5m, while online sales led to an online channel share of 17%, with underlying high double-digit order intake growth for Benelux.

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