Dutch bed retailer Beter Bed has announced the launch of its new online configurator offering high-quality 3D visualisations that allow customers to put together their new box spring.

With this innovation, which uses the latest real-time 3D rendering techniques, Beter Bed is optimising the customer experience with the aim to boost online purchases.

The bedroom specialist is therefore taking another big step towards realising the strategic growth ambitions of its omnichannel strategy.

The Kårlsson brand is the first to be fully available via the online configurator, with other brands to follow in phases over the coming period, starting with the new B Bright collection (summer 2022).

By the end of 2022, it anticipates that half of the bed and box spring collection will be configured online. The next step will be the addition of Augmented Reality capabilities, which will allow customers to virtually place their customised box spring into their own bedroom.

Commenting on the launch, Jasper Logtens, Websites Manager: “We put this vision into practice by advising our customers on how to make the best choices when it comes to beds, mattresses and bedding.”

Beter Bed has an ambitious online growth strategy (online revenue of at least €100m by 2025). Further developing and optimising its own websites is one of the pillars for achieving this growth.

“We are convinced that the online configurator greatly enhances the customer experience and increases (online) shopping convenience. The configurator can, of course, also be used in stores” explains Perijn Hoefsloot, who is responsible for Marketing, Customer Experience & Strategic Business Development.

“The digital channel is becoming increasingly important within our omnichannel strategy. Supporting and expertly advising the customer at every stage of the purchasing process, including via the configurator, is an important part of our strategy and is expected to boost online and offline purchases.”